Amenities
Northern Chapter
A new residential brand for a major developer, leading the physical expression of a hospitality-driven way of living, from interior standards to brand narrative.
- Role
- Brand & Design Leadership
- Firm
- The KRE Group
- Location
- New York Metro
- Year
- 2026
- See Also
- Project page →
Northern Chapter is The KRE Group’s new residential brand, a portfolio-wide rethinking of what it feels like to live in a managed building, launching in 2026. I was brought to KRE to inject a hospitality focus into the design department, and Northern Chapter is where that mandate took physical form.
As a leader in shaping the brand’s physical expression, I was instrumental in its brand narratives and overall vision: developing the new interior design standards that run through every space, and collaborating with the in-house brand, operations, construction, property, and development teams to fully integrate them. The premise is simple and hospitality-born. Residents are guests, and every lobby, lounge, and model residence should host them the way a great hotel would.
